OPERATION TASTE TEST
When you try noosa side-by-side with other yogurts, there’s no competition. So, we created a first-of-its-kind blind taste test, with a proprietary AI facial-recognition software to detect micro-facial expressions. Then we brought in an expert NYU psychology professor to analyze the results.
Made with Andrew Crawford (ACD), Claire Hentzen (AD), Meredith Ashworth (Producer), Sinan Dagli (ECD) and Ivan Cash (Director). Covered by Campaign Weekly and Ad Age.
