BRAND WORK ︎︎︎
Plans made simple
Blue Shield of California makes it simple to find a plan that fits your plans. Whatever your plans may be.
CREDITS
AD: Claire Hentzen
Sr. CW: Mike Reiner
CD: Jimmie Blount
ECD: Sinan Dagli
Director: Chantal Anderson
Well Begins with We
We live longer simply by being together. To show our Medi-Cal community that Blue Shield of California was there for them, we shared a message about the power of the collective and the impact it has on our health. CREDITS
AD: Claire Hentzen
Sr. CW: Mike Reiner
CD: Jimmie Blount
ECD: Sinan Dagli
Director: Chantal Anderson
The right agent can lead the way
These last few years have helped make home the focal point of our lives. With this shift in priorities, we helped RE/MAX create a timely, emotionally-driven campaign reflecting the range of feelings buying or selling can stir up.
Our campaign’s hero film, All Together, was inspired by data that showed demand for multi-generational homes was through the roof. As RE/MAX’s first foray into long-form storytelling, it helped our audience connect with the brand in an even deeper way.
Each story was brought to life from a uniquely personal perspective – including from the point of view of home-buyers, sellers, agents, and even front doors. And at the heart of every story, there’s a RE/MAX agent ready to lead the way home.
The right agent (Year 2)
To build on last year’s “The right agent can lead the way” campaign, we set out to push our storytelling to the next level. But since RE/MAX was dealing with a tough market, a decline in agents, and a rise in digital competitors, we needed to show how RE/MAX agents are the heroes of every home sale.
In two long form films, we explore the myriad feelings that moving stirs up in all of us. And as each character is working through what this means, there’s a RE/MAX agent there to empathize and advocate for them. Because sometimes the home-buying and selling journey is about a whole lot more than just the buying and selling.