IT’S OUR GAME NOW
Growing up, Topps were the premier basketball cards. But for the last 16 years they’d been sitting on the sidelines. So for 2025, as the brand made their official NBA comeback, we led them on a full on takeover. And at a time when the King James’ reign was winding down and the league as a whole was anyone’s game, we leaned into the moment, boldy proclaiming that nah, It’s our game now.
Grand opening teaser
Campaign launch
On launch day, Topps tookover the NBA store on 5th Ave and fans lined up at 4am to get the cards
Posters featuring the league’s various stars dropped at retailers across the country.
Anamorphic 3D billboards in Times Square, the NYSE and the Vegas Strip.
PRESS
Sports Illustrated
USA Today
Ad Age
Shots
Sports Illustrated
USA Today
Ad Age
Shots
TEAM
ACD: Paige “Get Buckets” Goeser
ECD: Sinan Dagli
TEASER
Thinking Box, Revery, The Heist
LAUNCH
Los York
3D OUT OF HOME
Adolescent
ACD: Paige “Get Buckets” Goeser
ECD: Sinan Dagli
TEASER
Thinking Box, Revery, The Heist
LAUNCH
Los York
3D OUT OF HOME
Adolescent
TAP IN
We showed fans a new ESPN. Where instead of just watching, you tap in.
Narrated by NBA Today host Malika Andrews.
PRESS
Ad Age
Top 5 Sports Marketing Ideas
CREDITS
ACD: Lauren Byers
CD: Robyn Tenenbaum
ECD: Sinan Dagli
Director: Kate Halpin
Ad Age
Top 5 Sports Marketing Ideas
CREDITS
ACD: Lauren Byers
CD: Robyn Tenenbaum
ECD: Sinan Dagli
Director: Kate Halpin
prAna
THE DREAM JOB PROMOTION
We launched with a man on the street video.
On social, we invited people to ditch boring corporate gigs and take a leap of faith on themselves.
I edited the best video applications into more content that drove hundreds more applications.
Within weeks, the program earned over 50 million free impressions and coverage in Forbes, Mashable and Outside Magazine. Our team reviewed 2,400 video applications, before landing on a unanimous winner: Queena . On prAna’s social, fans followed her journey to inspiring the masses through motivational speaking and poetry. Queena even became an official ambassador to the prAna brand.
PRESS
Forbes
Mashable
Outside Magazine
Travel & Leisure
CREDITS
CW: Mike Reiner
ACD CW: Mike NG
ACD AD: Chris Nash
ECD: Jesse Dillow
Forbes
Mashable
Outside Magazine
Travel & Leisure
CREDITS
CW: Mike Reiner
ACD CW: Mike NG
ACD AD: Chris Nash
ECD: Jesse Dillow
THE RIGHT AGENT CAN LEAD THE WAY
A broadcast campaign that changed how people saw RE/MAX inspired by a surge in demand for multi-generational homes. And possibly the movie Minari.
