Don’t just watch.
Tap in.
When ESPN needed to shift brand perception from legacy broadcast network to digital-first sports platform, we invited fans to tap into all the action.
Tap in, and you’re tapped in.
PRESS
Ad Age
Top 5 Sports Marketing Ideas to Know About
CREDITS
ACD: Lauren Byers
CD: Robyn Tannenbaum
ECD: Sinan Dagli
Director: Kate Halpin
Ad Age
Top 5 Sports Marketing Ideas to Know About
CREDITS
ACD: Lauren Byers
CD: Robyn Tannenbaum
ECD: Sinan Dagli
Director: Kate Halpin
Owning home for RE/MAX
When home became more important than ever, we helped RE/MAX pivot from comedy to emotion, with the brand’s first ever narrative short film – inspired by data that showed demand for multi-generational homes was through the roof. After millions of views, countless comments of teary-eyed fans and a spike in awareness, we extended the campaign with new films in the follwing year.
Not safe for work
The Dream Job Promotion was a search for one brave person willing to publicly quit their day job and chase their dream profession. Within weeks, the program earned over 50 million free impressions as well as coverage far beyond prAna’s current audience: including Forbes, Mashable, Outside Magazine and many more. Our team reviewed 2,400 video applications, landing on one amazing winner: Queena. On prAna’s social, fans followed her journey to inspiring the masses through motivational speaking and poetry. Queena even became an official ambassador to the prAna brand.
Campaign Case Study
We launched with a man on the street video.
On social, we invited people to ditch boring corporate gigs and take a leap of faith on themselves.
I edited the best video applications into more content that drove hundreds more applications.
The applications started rolling in. I reviewed thousands. Until we found the one.
PRESS
Forbes
Mashable
Outside Magazine
Travel & Leisure
CREDITS
CW: Mike Reiner
ACD CW: Mike NG
ACD AD: Chris Nash
ECD: Jesse Dillow
Forbes
Mashable
Outside Magazine
Travel & Leisure
CREDITS
CW: Mike Reiner
ACD CW: Mike NG
ACD AD: Chris Nash
ECD: Jesse Dillow
Well begins with We
Togetherness doesn’t just make our lives more meaningful. It makes us live longer. Blue Shield of California needed a message that could resonate with their Medi-Cal audience. Our campaign, “Well begins with We” highlights community in the different forms and shapes it takes.
CREDITS
AD: Claire Hentzen
Sr. CW: Mike Reiner
CD: Jimmie Blount
ECD: Sinan Dagli
Director: Chantal Anderson
AD: Claire Hentzen
Sr. CW: Mike Reiner
CD: Jimmie Blount
ECD: Sinan Dagli
Director: Chantal Anderson
Life-Changing Rooms
prAna doesn’t just sell clothes, they create clothing for positive change. So we created Life-Changing Rooms, the first (and only) changing room where people can ‘try on’ an unforgettable experience, instead of clothing.
Try on something
less comfortable
Each Life-Changing Room provided a special experience designed to help people out of their comfort zone. Nobody knew what they were going to get until they worked up the courage to enter. And for those who couldn’t make it irl, we created recaps for each room.
CREDITS
CW: Mike Reiner
ACD CW: Mike NG
ACD AD: Chris Nash
ECD: Jesse Dillow