DO YOU HAVE BRACKETBRAIN? ESPN

JUST WHAT THE DOCTOR ORDERED

66% of March Madness viewers have called in sick to watch. We call this Bracketbrain. So, we made a public service announcement to share the only remedy.

Covered by USA Today, Muse by Clio, AdWeek, AdAge.

WE BROKE THE RECORD

✂️

And then I came in first in the office. Dr. Lunardi was 13th.

Made with Lauren Byers (ACD), Andrew Crawford (ACD), Sinan Dagli (ECD) and Mike Bernstein (Director).

noosa presents: OPERATION TASTE TEST

THERE’S ACCOUNTING FOR TASTE

noosa knows it’s the tastiest creamiest yoghurt around. But to prove it to everyone else, we created a taste test with proprietary AI and a leading licensed psychology expert from NYU.

Made with Andrew Crawford (ACD), Claire Hentzen (AD), Meredith Ashworth (Producer), Sinan Dagli (ECD) and Ivan Cash (Director).

SMALL FISH RESOLUTIONS WILD PLANET

TOO SMALL
TO FAIL

Every year, like clockwork, our resolutions fail. So, inspired by Wild Planet sardines that punch above their weight in nutrition and flavor, we invited people to try a small fish resolution instead.

BTS

BSSP
Mike Reiner, Writer / Director
Claire Hentzen, Art Director
Amanda Chaffin, Producer
Sinan Dagli, Executive Creative Director

DIRECT MESSAGE
Stan Okumura, Co-Director
Jon Joiner, Creative Director
Ben Farber Project Manager/Producer
Eloise Turner Creative Producer
Amanda Cook, Art Director
Joel Goulet, Art Fabricator
Jimmy Bovar, Art Fabricator
Adam Murphy, Editor
Matthew Kadi, Set Photographer
Patrick Egan, Production PA

CLIENT
Clint Mickel, VP Marketing
Sue Tharanvaro, Brand Marketing Director
Dana Bush, Brand Manager

IT’S OUR GAME NOW TOPPS

CALL IT
A COMEBACK

We helped Topps launch their first licensed NBA cards in 15+ years. With an A-List filled teaser, a 3D Times Square Takeover and more. Covered by Sports Illustrated, USA Today, Ad Age and Shots.

Made with Paige Goeser (ACD), Taylor Nitta (producer) and Meredith Ashworth (producer)
Sinan Dagli (ECD), Alexander Gilbert (Teaser Director) and Man-Wai Cheung (OOH Creative Director)

TAP IN ESPN

ONCE YOU TAP IN
YOU’RE TAPPED IN

We brought fans to a new ESPN, where you can tap into everything that’s a thing in sports. Narrated by NBA Today host Malika Andrews.

Covered in Ad Age, “Top 5 Sports Marketing Ideas”