Breakfast is in de bag.
With De Wafelbakkers, Breakfast is in de bag. Like literally, de bag in de grocery freezer aisle.
With virtually no awareness, we leaned into the logo and gave the “bakkers” on it a backstory and personality. Then we made comedy spots to show parents the simple convenience of this on-the-go pancake.
With virtually no awareness, we leaned into the logo and gave the “bakkers” on it a backstory and personality. Then we made comedy spots to show parents the simple convenience of this on-the-go pancake.




Tap in
Once you tap into ESPN, you’re tapped in.Everyone knows you can watch sports on ESPN. We had to show the world what the next level of fandom feels like. Our campaign launched on the biggest day of regular season ball , NBA X-MAS DAY. Oh and the Warriors lost.
Our hero spot, narrated by NBA host Malika Andrews.







Plans that fit your plans
Even if you don’t know what yours are just yetBlue Shield of California has all kinds of healthcare plans. And people have all kinds of life plans.
The two go together. Obviously.
CREDITS
AD: Claire Hentzen
Sr. CW: Mike Reiner
CD: Jimmie Blount
ECD: Sinan Dagli
Director: Chantal Anderson
AD: Claire Hentzen
Sr. CW: Mike Reiner
CD: Jimmie Blount
ECD: Sinan Dagli
Director: Chantal Anderson
Well begins with we
“Strong social connections increase lifespan by roughly 50%.”
Togetherness is a powerful force. It actually helps us live longer. Working with Blue Shield, we shared a reminder that we can only be our best selves, when we’re part of something bigger than ourselves.
Togetherness is a powerful force. It actually helps us live longer. Working with Blue Shield, we shared a reminder that we can only be our best selves, when we’re part of something bigger than ourselves.
CREDITS
AD: Claire Hentzen
Sr. CW: Mike Reiner
CD: Jimmie Blount
ECD: Sinan Dagli
Director: Chantal Anderson
The right agent
can lead the way
A timely, emotionally-driven campaign reflecting the whole range of emotions that buying or selling can stir up.
Each story was brought to life from a uniquely personal perspective
– including the point of view of home-buyers, sellers, agents, and front doors.
And at the heart of every story, there’s a RE/MAX agent ready to lead the way home.