ESPN | Tap in
ESPN needed to shift perception from legacy broadcast network to digital-first sports platform. Instead of making a marketing campaign, we created a platform connecting all the different parts of ESPN.
Then we invited fans to tap in.
PRESS
Ad Age
Top 5 Sports Marketing Ideas to Know About
CREDITS
ACD: Lauren Byers
CD: Robyn Tannenbaum
ECD: Sinan Dagli
Director: Kate Halpin
Ad Age
Top 5 Sports Marketing Ideas to Know About
CREDITS
ACD: Lauren Byers
CD: Robyn Tannenbaum
ECD: Sinan Dagli
Director: Kate Halpin
RE/MAX | The Right Agent
At a time when home became more important than ever, we helped RE/MAX pivot from silly to seriously real. We created the brand’s first ever narrative short film, inspired demand for multi-generational homes going through the roof. After millions of views, countless comments of teary-eyed fans and a spike in awareness, we extended the campaign with new films in the follwing year.
prAna | Dream Job
The Dream Job Promotion was a search for one brave person willing to publicly quit their day job and chase their dream profession. Within weeks, the program earned over 50 million free impressions as well as coverage far beyond prAna’s current audience: including Forbes, Mashable, Outside Magazine and many more. Our team reviewed 2,400 video applications, landing on one amazing winner: Queena. On prAna’s social, fans followed her journey to inspiring the masses through motivational speaking and poetry. Queena even became an official ambassador to the prAna brand.
Campaign Case Study
We launched with a man on the street video.
On social, we invited people to ditch boring corporate gigs and take a leap of faith on themselves.
I edited the best video applications into more content that drove hundreds more applications.
The applications started rolling in. I reviewed thousands. Until we found the one.
PRESS
Forbes
Mashable
Outside Magazine
Travel & Leisure
CREDITS
CW: Mike Reiner
ACD CW: Mike NG
ACD AD: Chris Nash
ECD: Jesse Dillow
Forbes
Mashable
Outside Magazine
Travel & Leisure
CREDITS
CW: Mike Reiner
ACD CW: Mike NG
ACD AD: Chris Nash
ECD: Jesse Dillow
Topps Chrome | Rise and Shine
A new era of ballplayers 🤝 A new era of Topps Chrome MLB cards 😎️
CREDITS
AD: Claire Hentzen
Sr. CW: Mike Reiner
ECD: Sinan Dagli
Motion: First Ave Machine
AD: Claire Hentzen
Sr. CW: Mike Reiner
ECD: Sinan Dagli
Motion: First Ave Machine
Blue Shield of Ca | Well Begins with We
Blue Shield of California needed a message that could resonate with their Medi-Cal audience. Our insight: togetherness doesn’t just make our lives more meaningful. It makes us live longer. Our campaign, “Well begins with We” highlights community in the different forms and shapes it takes.
Blue Shield also asked us to make product-centered spots to get people to sign up for health coverage.
Our idea: show Californians that no matter what your life plans are, BSC has a health plan for you.
Plans that fit your plans
CREDITS
AD: Claire Hentzen
Sr. CW: Mike Reiner
CD: Jimmie Blount
ECD: Sinan Dagli
Director: Chantal Anderson
AD: Claire Hentzen
Sr. CW: Mike Reiner
CD: Jimmie Blount
ECD: Sinan Dagli
Director: Chantal Anderson