MIKE REINER

Brand
Film
Info

TOPPS NBA | 2025 Launch

IT’S OUR GAME NOW

Topps had been out of the NBA card game for 16+ years. Today’s fans just don’t know the brand the way old heads do. More than just a comeback, this was was a reintroduction. For a legend in basketball cards, it was a return to greatness. Our platform, “It’s Our Game Now” let the world know that Topps was finally back. So while everyone argues about the new face of a changing league, Topps just claimed it.

First, we dropped a “grand opening” teaser featuring Wemby, Cooper Flagg, Spike Lee and other basketball legends.

NBA Store takeover

Anamorphic 3D billboard in Time Square.

Then

TEAM

ACD: Paige “Get Buckets” Goeser
ECD: Sinan Dagli

PRESS
Sports Illustrated
USA Today
Ad Age
Shots

ESPN

TAP IN

We showed fans a new ESPN. Where instead of just watching, you tap in. Narrated by NBA Today host Malika Andrews.

PRESS
Ad Age
Top 5 Sports Marketing Ideas

CREDITS
ACD: Lauren Byers
CD: Robyn Tenenbaum
ECD: Sinan Dagli
Director: Kate Halpin

Evolution Fresh

SODA POWERED CAR WASH

We created a car wash in West Hollywood powered by the actual rust-removing chemicals found in Coke and Pepsi.

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PRESS
Ad Age
LBBO
LA Magazine
Bev Net
Trend Hunter

TEAM
AD: Claire Hentzen
Design Director: Dennis Remsing
ECD: Sinan Dagli

prAna

THE DREAM JOB PROMOTION

For most of us, a dream job has little to do with the 9-5. We created a contest to help one brave person quit their day job to chase their dream job.

We launched with a man on the street video.

On social, we invited people to ditch boring corporate gigs and take a leap of faith on themselves.

I edited the best video applications into more content that drove hundreds more applications.

Within weeks, the program earned over 50 million free impressions and coverage in Forbes, Mashable and Outside Magazine. Our team reviewed 2,400 video applications, before landing on a unanimous winner: Queena . On prAna’s social, fans followed her journey to inspiring the masses through motivational speaking and poetry. Queena even became an official ambassador to the prAna brand.

PRESS
Forbes
Mashable
Outside Magazine
Travel & Leisure

CREDITS
CW: Mike Reiner
ACD CW: Mike NG
ACD AD: Chris Nash
ECD: Jesse Dillow

RE/MAX

THE RIGHT AGENT CAN LEAD THE WAY

A broadcast campaign that changed how people saw RE/MAX inspired by a surge in demand for multi-generational homes. And possibly the movie Minari.

PRESS
Muse by Clios

TEAM
AD: Katie Burleson
CW: Mike Reiner
ECD: Jesse Dillow
Director: Cole Webley

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