IT’S OUR GAME NOW
Topps is back. The first time since Bron was a Cav and Cooper Flagg was a baby. We brought together league legends, phenoms and celeb row rulers for a truly grand opening.
The NBA store was mobbed with fans who lined up at 6am to score the cards.
TEAM
ACD: Paige “Get Buckets” Goeser
ECD: Sinan Dagli
ECD: Sinan Dagli
PRESS
Sports Illustrated
USA Today
Ad Age
Shots
Sports Illustrated
USA Today
Ad Age
Shots
Tap In
We showed fans a new ESPN. Where instead of just watching, you tap in. Narrated by NBA Today host Malika Andrews.
PRESS
Ad Age
Top 5 Sports Marketing Ideas
CREDITS
ACD: Lauren Byers
CD: Robyn Tenenbaum
ECD: Sinan Dagli
Director: Kate Halpin
Ad Age
Top 5 Sports Marketing Ideas
CREDITS
ACD: Lauren Byers
CD: Robyn Tenenbaum
ECD: Sinan Dagli
Director: Kate Halpin
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prAna
The Dream Job Promotion
For most of us, a dream job has little to do with the 9-5. We created a contest to help one brave person quit their day job to chase their dream job.
We launched with a man on the street video.
On social, we invited people to ditch boring corporate gigs and take a leap of faith on themselves.
I edited the best video applications into more content that drove hundreds more applications.
Within weeks, the program earned over 50 million free impressions and coverage in Forbes, Mashable and Outside Magazine. Our team reviewed 2,400 video applications, before landing on a unanimous winner: Queena . On prAna’s social, fans followed her journey to inspiring the masses through motivational speaking and poetry. Queena even became an official ambassador to the prAna brand.
PRESS
Forbes
Mashable
Outside Magazine
Travel & Leisure
CREDITS
CW: Mike Reiner
ACD CW: Mike NG
ACD AD: Chris Nash
ECD: Jesse Dillow
Forbes
Mashable
Outside Magazine
Travel & Leisure
CREDITS
CW: Mike Reiner
ACD CW: Mike NG
ACD AD: Chris Nash
ECD: Jesse Dillow
