Blue Shield of CA

Well Begins with We


Togetherness is so important, it makes us live longer.  “Well begins with We” highlights the power of community. 




Blue Shield also asked us to make product-centered spots to get people to sign up for health coverage. 

Our idea: show Californians that no matter what your life plans are, BSC has a health plan for you.
 

Plans that Fit Your Plans








CREDITS
AD: Claire Hentzen
Sr. CW: Mike Reiner 
CD: Jimmie Blount
ECD: Sinan Dagli
Director: Chantal Anderson
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