IT’S OUR GAME NOW
“Topps Basketball Launch Turns Fifth Avenue Into a Hobby Frenzy” - Sports Illustrated
Topps hadn’t made officially licensed b-ball cards in 15+ years. In 2025, we launched their comeback.
The campaign featured a teaser with some of the most anticipated and beloved NBA stars, (+Spike Lee) set to the most iconic song in League History, 3D Out of Home in Times Square, (wgthere Wemby’s outstretched arm breaks the fourth wall) and a card-inspired launch spot backed by a DMX track. Covered by Sports Illustrated, USA Today, Ad Age and Shots.
Grand opening teaser
Campaign launch
Made with Paige Goeser (ACD), Taylor Nitta (producer) and Meredith Ashworth (producer)
Sinan Dagli (ECD), Alexander Gilbert (Teaser Director) and Man-Wai Cheung (OOH Creative Director)