TOPPS NBA | 2025 Launch

IT’S OUR GAME NOW

Topps had been out of the NBA card game for 16+ years. Today’s fans just don’t know the brand the way old heads do. More than just a comeback, this was was a reintroduction. For a legend in basketball cards, it was a return to greatness. Our platform, “It’s Our Game Now” let the world know that Topps was finally back. So while everyone argues about the new face of a changing league, Topps just claimed it.

First, we dropped a “grand opening” teaser featuring Wemby, Cooper Flagg, Spike Lee and other basketball legends.

NBA Store takeover

Anamorphic 3D billboard in Time Square.

Then

TEAM

ACD: Paige “Get Buckets” Goeser
ECD: Sinan Dagli

PRESS
Sports Illustrated
USA Today
Ad Age
Shots