RE/MAX | The Right Agent
RE/MAX was up against a tough market, a decline in agents, and a rise in digital competitors. After creating a breakthrough campaign, we we’re brought back into a pitch in order to retain the business. Our job was to show how our agents are the heroes of every home sale. Two of our stories rose to the top. Each focused on the real life emotion that comes with packing up and moving your life somewhere new. The nerves of uncertainty. The excitement of possibility. We worked with director Cole Webley on two films about the ways that home means something uniquely personal to every person – and how the right agent understands that.