prAna | Life-Changing Rooms

prAna doesn’t just sell clothes, they create clothing for positive change. So we created Life-Changing Rooms, the first (and only) changing room where people can ‘try on’ an unforgettable experience, instead of clothing.

First, we shared cryptic content on IG stories to tease the event.

Try on something
less comfortable

It’s easy to get stuck in the comfort zone. So each room we created was helped people push past comfort and try out something new.

CREDITS
CW: Mike Reiner
ACD CW: Mike NG
ACD AD: Chris Nash
ECD: Jesse Dillow

prAna | Life-Changing Rooms

Try on something less comfortable

Try on something
less comfortable