prAna

THE DREAM JOB PROMOTION

For most of us, a dream job has little to do with the 9-5. We created a contest to help one brave person quit their day job to chase their dream job. Covered in Forbes, Mashable, Outside Magazine and Travel & Leisure.

We launched with a man on the street video.

On social, we invited people to ditch boring corporate gigs and take a leap of faith on themselves.

I edited the best video applications into more content that drove hundreds more applications.

Within weeks, the program earned over 50 million free impressions and coverage in Forbes, Mashable and Outside Magazine. Our team reviewed 2,400 video applications, before landing on a unanimous winner: Queena . On prAna’s social, fans followed her journey to inspiring the masses through motivational speaking and poetry. Queena even became an official ambassador to the prAna brand.

Made with Mike NG (ACD). Chris Nash (ACD) and Jesse Dillow (ECD).