A job promotion
you quit to get
you quit to get
prAna wanted to reach a younger audience that was indifferent to traditional advertising.
The Dream Job initiative was a search for one brave person willing to publicly quit their day job and chase their dream profession.
The Dream Job initiative was a search for one brave person willing to publicly quit their day job and chase their dream profession.
Within a few weeks, the program earned over 50 million free impressions as well as coverage far beyond prAna’s current audience: including Forbes, Mashable, Outside Mag and many more.
We reviewed 2,400 video applications, landing on one amazing winner: Queena.
On prAna social, fans followed her journey to inspiring the masses through motivational speaking and poetry. Queena even became an official ambassador to the prAna brand.
We reviewed 2,400 video applications, landing on one amazing winner: Queena.
On prAna social, fans followed her journey to inspiring the masses through motivational speaking and poetry. Queena even became an official ambassador to the prAna brand.
PRESS
Forbes
Mashable
Outside Magazine
Travel & Leisure
CREDITS
CW: Mike Reiner
ACD CW: Mike NG
ACD AD: Chris Nash
ECD: Jesse Dillow
Forbes
Mashable
Outside Magazine
Travel & Leisure
CREDITS
CW: Mike Reiner
ACD CW: Mike NG
ACD AD: Chris Nash
ECD: Jesse Dillow