De Wafelbakkers | Breakfast is in de bag

No. Like, literally.

Kids love scarfing down De Wafelbakkers. Parents love how they heat up quick and help you not be late to stuff. To save the morning for both parties, we made a comedy campaign for De Wafelbakkers. With low awareness, we set the spots at the point of purchase, freezer aisle, and turned the odd but loveable brothers in toques into our spokespeople.