Blue Shield of Ca | Well Begins with We
Blue Shield of California needed a message that could resonate with their Medi-Cal audience. Our insight: togetherness doesn’t just make our lives more meaningful. It makes us live longer. Our campaign, “Well begins with We” highlights community in the different forms and shapes it takes.
Blue Shield also asked us to make product-centered spots to get people to sign up for health coverage.
Our idea: show Californians that no matter what your life plans are, BSC has a health plan for you.
Plans that fit your plans
CREDITS
AD: Claire Hentzen
Sr. CW: Mike Reiner
CD: Jimmie Blount
ECD: Sinan Dagli
Director: Chantal Anderson
AD: Claire Hentzen
Sr. CW: Mike Reiner
CD: Jimmie Blount
ECD: Sinan Dagli
Director: Chantal Anderson