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The Dream Job Promotion was a search for one brave person willing to publicly quit their day job and chase their dream profession. Within weeks, the program earned over 50 million free impressions as well as coverage far beyond prAna’s current audience: including Forbes, Mashable, Outside Magazine and many more. Our team reviewed 2,400 video applications, landing on one amazing winner: Queena. On prAna’s social, fans followed her journey to inspiring the masses through motivational speaking and poetry. Queena even became an official ambassador to the prAna brand.

Campaign Case Study

We launched with a man on the street video.

On social, we invited people to ditch boring corporate gigs and take a leap of faith on themselves.

I edited the best video applications into more content that drove hundreds more applications.

The applications started rolling in. I reviewed thousands. Until we found the one.

PRESS
Forbes
Mashable
Outside Magazine
Travel & Leisure

CREDITS
CW: Mike Reiner
ACD CW: Mike NG
ACD AD: Chris Nash
ECD: Jesse Dillow