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MIKE REINER

Brand 
Film  
Info

prAna

LIFE-CHANGING ROOMS


prAna makes clothing for positive change. So we created changing rooms where instead of trying on clothes, you try on experience. 



First, we shared cryptic content on IG stories to tease the event.  


We then edited each of the life-changing experiences into individual spots.  








Made with Mike NG (ACD), Chris Nash (ACD) and Jesse Dillow (ECD).
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