ESPN
DO YOU HAVE BRACKETBRAIN?
Every march, bracketbrain affects millions of people.
Friends, family members, even myself, are all afflicted by it. In clinical observations, patients report symptoms such as constant bracket obsession, offering unsolicited bracket advice to strangers and an unshakeable belief that this year, their bracket will not bust. Thankfully, ESPN Tournament Challenge treats bracketbrain right at the source.
Bracketbrain is no joke. So from idea to execution to edit, we gave Bracketbrain the reverence of a real Skyrizi ad. We cast real pharma actors, used real pharma techniques and even worked with the actual Skyrizi storyboard artist for our boards.
Made with Lauren Byers (ACD), Andrew Crawford (ACD), Sinan Dagli (ECD) and Mike Bernstein (Director). Covered by USA Today, Muse by Clio, AdWeek, AdAge.
This year, I came within a few picks of March Madness perfection – not just winning it all but sweeping the floor with the competition and ranking in the top 99% of all the millions of brackets submitted.
Dr. Joe Lunardi (THE actual ESPN bracketologist) finished in 13th.
Dr. Joe Lunardi (THE actual ESPN bracketologist) finished in 13th.