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<channel>
	<title>Mike Reiner </title>
	<link>https://michaelareiner.com</link>
	<description>Mike Reiner </description>
	<pubDate>Mon, 16 Mar 2026 03:43:54 +0000</pubDate>
	<generator>https://michaelareiner.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Footer</title>
				
		<link>https://michaelareiner.com/Footer</link>

		<pubDate>Tue, 30 Dec 2025 17:51:23 +0000</pubDate>

		<dc:creator>Mike Reiner </dc:creator>

		<guid isPermaLink="true">https://michaelareiner.com/Footer</guid>

		<description>
	home
	
	pr
	about
&#38;nbsp;</description>
		
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	<item>
		<title>Footer</title>
				
		<link>https://michaelareiner.com/Footer-3</link>

		<pubDate>Tue, 30 Dec 2025 17:51:23 +0000</pubDate>

		<dc:creator>Mike Reiner </dc:creator>

		<guid isPermaLink="true">https://michaelareiner.com/Footer-3</guid>

		<description>

INDEX &#38;nbsp;NEXT︎︎︎</description>
		
	</item>
		
		
	<item>
		<title>Do You Have Bracketbrain?</title>
				
		<link>https://michaelareiner.com/Do-You-Have-Bracketbrain</link>

		<pubDate>Mon, 23 Feb 2026 21:20:54 +0000</pubDate>

		<dc:creator>Mike Reiner </dc:creator>

		<guid isPermaLink="true">https://michaelareiner.com/Do-You-Have-Bracketbrain</guid>

		<description>


	DO YOU HAVE BRACKETBRAIN? ESPN&#38;nbsp;




	
	JUST WHAT THE DOCTOR ORDERED
	


	
	

	66% of March Madness viewers have called in sick to watch. We call this Bracketbrain. So, we made a  public service announcement to share the only remedy.Covered by USA Today, Muse by Clio, AdWeek, AdAge.

	


&#60;img width="2940" height="1654" width_o="2940" height_o="1654" data-src="https://freight.cargo.site/t/original/i/356ccd3b498aca4cbf3e80b7dd52c620904f0ad3da3bba5ddbf799242fbae0fd/Screenshot-2026-03-03-at-9.12.04PM.png" data-mid="245588879" border="0"  src="https://freight.cargo.site/w/1000/i/356ccd3b498aca4cbf3e80b7dd52c620904f0ad3da3bba5ddbf799242fbae0fd/Screenshot-2026-03-03-at-9.12.04PM.png" /&#62;

&#60;img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/d250b517c968c0fd6c23a8df20258a7c477c3d31bc72e65ea9239dd10e900565/espn1.jpg" data-mid="245246572" border="0"  src="https://freight.cargo.site/w/960/i/d250b517c968c0fd6c23a8df20258a7c477c3d31bc72e65ea9239dd10e900565/espn1.jpg" /&#62;
&#60;img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/2f079a5e5e5bd403b101ad7dcb47a25d156d698db22b6f8f4807e5bb7af13e61/espn-march-madness-2026-living-with-bracketbrain-animation-3.gif" data-mid="247830245" border="0"  src="https://freight.cargo.site/w/800/i/2f079a5e5e5bd403b101ad7dcb47a25d156d698db22b6f8f4807e5bb7af13e61/espn-march-madness-2026-living-with-bracketbrain-animation-3.gif" /&#62;

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WE BROKE THE RECORD



	&#60;img width="712" height="540" width_o="712" height_o="540" data-src="https://freight.cargo.site/t/original/i/414ad0f05829ddbed44c65fb91b84b8594e403957933ceb45ce608c55960028a/2010_ESPN_BB_60_16x09_Conform06-1.2026-03-20-10_49_18.gif" data-mid="247830322" border="0"  src="https://freight.cargo.site/w/712/i/414ad0f05829ddbed44c65fb91b84b8594e403957933ceb45ce608c55960028a/2010_ESPN_BB_60_16x09_Conform06-1.2026-03-20-10_49_18.gif" /&#62;

	 
	



	
	✂️&#38;nbsp;And then I came in first in the office. Dr. Lunardi was 13th.&#38;nbsp;
	
&#60;img width="1344" height="620" width_o="1344" height_o="620" data-src="https://freight.cargo.site/t/original/i/7a7b6cd2ef600120762100a74092f2824006aeda09a25dfbee29816b58178d8e/Screenshot-2026-04-10-at-12.41.24PM.png" data-mid="247056761" border="0"  src="https://freight.cargo.site/w/1000/i/7a7b6cd2ef600120762100a74092f2824006aeda09a25dfbee29816b58178d8e/Screenshot-2026-04-10-at-12.41.24PM.png" /&#62;


	
&#60;img width="675" height="203" width_o="675" height_o="203" data-src="https://freight.cargo.site/t/original/i/a1951cd3ab5bf7df77df22a892ec37ef8f4e318b22ea3ef9205767777e62c7f3/Screenshot-2026-04-07-at-9.55.01AM.png" data-mid="247056616" border="0"  src="https://freight.cargo.site/w/675/i/a1951cd3ab5bf7df77df22a892ec37ef8f4e318b22ea3ef9205767777e62c7f3/Screenshot-2026-04-07-at-9.55.01AM.png" /&#62;

	


	
	
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	 Made with Lauren Byers (ACD), Andrew Crawford (ACD), Sinan Dagli (ECD) and Mike Bernstein (Director).
</description>
		
	</item>
		
		
	<item>
		<title>Operation Taste Test </title>
				
		<link>https://michaelareiner.com/Operation-Taste-Test</link>

		<pubDate>Mon, 16 Mar 2026 03:43:54 +0000</pubDate>

		<dc:creator>Mike Reiner </dc:creator>

		<guid isPermaLink="true">https://michaelareiner.com/Operation-Taste-Test</guid>

		<description>noosa presents:&#38;nbsp;OPERATION TASTE TEST


	


	THERE’S ACCOUNTING FOR TASTE


	


	

	
noosa knows it’s the tastiest creamiest yoghurt around. But to prove it to everyone else, we created a taste test with proprietary AI and a leading licensed psychology expert from NYU.
	


	&#60;img width="2940" height="1656" width_o="2940" height_o="1656" data-src="https://freight.cargo.site/t/original/i/60850a0c5110bfb1881a17d179f704d2ee2473dc3ee2fd1e552098b5abf1ef93/Screenshot-2026-03-15-at-8.54.11PM.png" data-mid="246089157" border="0"  src="https://freight.cargo.site/w/1000/i/60850a0c5110bfb1881a17d179f704d2ee2473dc3ee2fd1e552098b5abf1ef93/Screenshot-2026-03-15-at-8.54.11PM.png" /&#62;
	&#60;img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/24c6977c77af4c8e526764f2feafa8d378614a712d20458133106d85e7090431/Operation_Taste_Test_LongForm_16X9_1_3.gif" data-mid="246115778" border="0"  src="https://freight.cargo.site/w/800/i/24c6977c77af4c8e526764f2feafa8d378614a712d20458133106d85e7090431/Operation_Taste_Test_LongForm_16X9_1_3.gif" /&#62;
	
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b8777be69b3159dbadbcd2ac22d27d7170a0e5610052d7359c1d258c23a3f3f5/noosa-operation-taste-test-image-4b.jpg" data-mid="248373336" border="0"  src="https://freight.cargo.site/w/1000/i/b8777be69b3159dbadbcd2ac22d27d7170a0e5610052d7359c1d258c23a3f3f5/noosa-operation-taste-test-image-4b.jpg" /&#62;




	&#60;img width="1000" height="563" width_o="1000" height_o="563" data-src="https://freight.cargo.site/t/original/i/a77ba8da39ebc113c9e8ceb0d7ec101febce446215315c119bdcb5f4d5752e67/Dr-Reed.gif" data-mid="247629001" border="0" data-marker-id="3" src="https://freight.cargo.site/w/1000/i/a77ba8da39ebc113c9e8ceb0d7ec101febce446215315c119bdcb5f4d5752e67/Dr-Reed.gif" /&#62;




	
&#60;img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/cdcb314fdc2486a0f843d1265a8782aec1fd5033983d1185b902edd5b0540a1f/Operation_Taste_Test_LongForm_16X9_1_1.gif" data-mid="246115777" border="0"  src="https://freight.cargo.site/w/800/i/cdcb314fdc2486a0f843d1265a8782aec1fd5033983d1185b902edd5b0540a1f/Operation_Taste_Test_LongForm_16X9_1_1.gif" /&#62;
&#60;img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/dccc0908bfd1f1f664fedc70dbe4bb16621aed841b3a35fcf81ecb556d1af682/noosa-operation-taste-test-animation-1.gif" data-mid="248373820" border="0"  src="https://freight.cargo.site/w/800/i/dccc0908bfd1f1f664fedc70dbe4bb16621aed841b3a35fcf81ecb556d1af682/noosa-operation-taste-test-animation-1.gif" /&#62;


Made with Andrew Crawford (ACD), Claire Hentzen (AD), Meredith Ashworth (Producer), Sinan Dagli (ECD) and Ivan Cash (Director). 
</description>
		
	</item>
		
		
	<item>
		<title>Tiny Billboards</title>
				
		<link>https://michaelareiner.com/Tiny-Billboards</link>

		<pubDate>Tue, 30 Dec 2025 17:51:28 +0000</pubDate>

		<dc:creator>Mike Reiner </dc:creator>

		<guid isPermaLink="true">https://michaelareiner.com/Tiny-Billboards</guid>

		<description>
	SMALL FISH RESOLUTIONS WILD PLANET

	

	
	TOO SMALL 
TO FAIL 

	



	
	Every year, like clockwork, our resolutions fail. So, inspired by Wild Planet sardines that punch above their weight in nutrition and flavor, we invited people to try a small fish resolution instead.&#38;nbsp;
	





&#60;img width="5997" height="3891" width_o="5997" height_o="3891" data-src="https://freight.cargo.site/t/original/i/bd3703a1786737b1939b1a8b75bb24216c87a1abc9e636afcb00824bd7e69ca9/2025_WildPlanet_SmallFish-7708_V2.jpg" data-mid="243170261" border="0"  src="https://freight.cargo.site/w/1000/i/bd3703a1786737b1939b1a8b75bb24216c87a1abc9e636afcb00824bd7e69ca9/2025_WildPlanet_SmallFish-7708_V2.jpg" /&#62;

&#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/131b218a470fa96f708c45a3d6814bd20641d3226ce9efee14a8b40e6838704a/20251218_WildPlanet_SmallFish_Hero_16x9_GIF07-1.gif" data-mid="243170311" border="0"  src="https://freight.cargo.site/w/1000/i/131b218a470fa96f708c45a3d6814bd20641d3226ce9efee14a8b40e6838704a/20251218_WildPlanet_SmallFish_Hero_16x9_GIF07-1.gif" /&#62;



&#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/65da7a2fe479db501b224bd85d40601f871f8aaf22ec287253066e1e6423d36b/20251218_WildPlanet_SmallFish_Hero_16x9_GIF01-1.gif" data-mid="243170312" border="0"  src="https://freight.cargo.site/w/1000/i/65da7a2fe479db501b224bd85d40601f871f8aaf22ec287253066e1e6423d36b/20251218_WildPlanet_SmallFish_Hero_16x9_GIF01-1.gif" /&#62;



&#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/f1c42e8cd5002ec189ee4adb8565d0b87c2e684bd42ce2e2b3cc1e6d3657e51f/20251218_WildPlanet_SmallFish_Hero_16x9_GIF05.gif" data-mid="242675975" border="0"  src="https://freight.cargo.site/w/1000/i/f1c42e8cd5002ec189ee4adb8565d0b87c2e684bd42ce2e2b3cc1e6d3657e51f/20251218_WildPlanet_SmallFish_Hero_16x9_GIF05.gif" /&#62;
&#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/744c0efed8c0e7028bf7006d3ce01a9b4558ec44dae1e4dbc600a19e0b065f06/20251218_WildPlanet_SmallFish_Hero_16x9_GIF03.gif" data-mid="243170102" border="0"  src="https://freight.cargo.site/w/1000/i/744c0efed8c0e7028bf7006d3ce01a9b4558ec44dae1e4dbc600a19e0b065f06/20251218_WildPlanet_SmallFish_Hero_16x9_GIF03.gif" /&#62;
&#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/e1624a839d2153ee4244bf85a2ea2c103531d73859275b1de10bc7361764c12f/20251218_WildPlanet_SmallFish_Hero_16x9_GIF02.gif" data-mid="242675973" border="0"  src="https://freight.cargo.site/w/1000/i/e1624a839d2153ee4244bf85a2ea2c103531d73859275b1de10bc7361764c12f/20251218_WildPlanet_SmallFish_Hero_16x9_GIF02.gif" /&#62;



BTS





	
&#60;img width="1917" height="1080" width_o="1917" height_o="1080" data-src="https://freight.cargo.site/t/original/i/329d30c90e1ba1ec647b79a3c6d0c82b4ce62a238e9e44e576fb170fefb36f00/wild-planet-2025-small-fish-resolutions-campaign-organic-social-1-1.png" data-mid="250740856" border="0"  src="https://freight.cargo.site/w/1000/i/329d30c90e1ba1ec647b79a3c6d0c82b4ce62a238e9e44e576fb170fefb36f00/wild-planet-2025-small-fish-resolutions-campaign-organic-social-1-1.png" /&#62;

 
 
	


	&#60;img width="936" height="760" width_o="936" height_o="760" data-src="https://freight.cargo.site/t/original/i/a336047862b0c7210f03cc98750d79d562619033138c1d509ff489eb971c936b/Screenshot-2026-01-07-at-7.02.41PM.png" data-mid="242677019" border="0"  src="https://freight.cargo.site/w/936/i/a336047862b0c7210f03cc98750d79d562619033138c1d509ff489eb971c936b/Screenshot-2026-01-07-at-7.02.41PM.png" /&#62;
	

BSSPMike Reiner, Writer / Director
Claire Hentzen, Art Director
Amanda Chaffin,&#38;nbsp;Producer&#38;nbsp;Sinan Dagli, Executive Creative Director

DIRECT MESSAGE
Stan Okumura, Co-Director
Jon Joiner,&#38;nbsp; Creative Director 
Ben Farber 		Project Manager/Producer
Eloise Turner		Creative Producer 
Amanda Cook,&#38;nbsp; Art Director 
Joel Goulet,&#38;nbsp; Art Fabricator
Jimmy Bovar, Art Fabricator 
Adam Murphy,&#38;nbsp; Editor
Matthew Kadi,&#38;nbsp; Set Photographer
Patrick Egan,&#38;nbsp; Production PA
CLIENT Clint Mickel,&#38;nbsp;VP MarketingSue Tharanvaro,&#38;nbsp;Brand Marketing DirectorDana Bush,&#38;nbsp;Brand Manager&#38;nbsp;
</description>
		
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	<item>
		<title>It's Our Game Now </title>
				
		<link>https://michaelareiner.com/It-s-Our-Game-Now</link>

		<pubDate>Tue, 30 Dec 2025 17:51:30 +0000</pubDate>

		<dc:creator>Mike Reiner </dc:creator>

		<guid isPermaLink="true">https://michaelareiner.com/It-s-Our-Game-Now</guid>

		<description>
	IT’S OUR GAME NOW TOPPS
	






	
	CALL IT A COMEBACK
	
	

	


	
	
	We helped Topps  launch their first licensed NBA cards in 15+ years. With an A-List filled teaser, a 3D Times Square Takeover and more. Covered by Sports Illustrated, USA Today, Ad Age and Shots.
	

 

&#60;img width="2048" height="1366" width_o="2048" height_o="1366" data-src="https://freight.cargo.site/t/original/i/29142cb364dabf1541c61309c99857e509700f872594e8da2db895726f9c3f9c/ball-is-life.jpeg" data-mid="242288392" border="0"  src="https://freight.cargo.site/w/1000/i/29142cb364dabf1541c61309c99857e509700f872594e8da2db895726f9c3f9c/ball-is-life.jpeg" /&#62;

	
	
	




	
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&#60;img width="672" height="1014" width_o="672" height_o="1014" data-src="https://freight.cargo.site/t/original/i/c6bdae3fce5c46786fca62d5f07b1b4337321fbe31b3a8b8815f77ddef646682/Screenshot-2025-12-13-at-11.33.01AM.png" data-mid="242288404" border="0"  src="https://freight.cargo.site/w/672/i/c6bdae3fce5c46786fca62d5f07b1b4337321fbe31b3a8b8815f77ddef646682/Screenshot-2025-12-13-at-11.33.01AM.png" /&#62;

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&#60;img width="672" height="1012" width_o="672" height_o="1012" data-src="https://freight.cargo.site/t/original/i/f01b1caa82b72a8e6005dc42c5defad1de3ed219576c1fc92ce4681ec6e37fce/Screenshot-2025-12-13-at-11.35.55AM.png" data-mid="242288406" border="0"  src="https://freight.cargo.site/w/672/i/f01b1caa82b72a8e6005dc42c5defad1de3ed219576c1fc92ce4681ec6e37fce/Screenshot-2025-12-13-at-11.35.55AM.png" /&#62;
&#60;img width="672" height="1012" width_o="672" height_o="1012" data-src="https://freight.cargo.site/t/original/i/321b7353c8ddc63e8f3cab50e79523489de8995a66f91086327adafabdce4a6f/Screenshot-2025-12-13-at-11.36.06AM.png" data-mid="242288407" border="0"  src="https://freight.cargo.site/w/672/i/321b7353c8ddc63e8f3cab50e79523489de8995a66f91086327adafabdce4a6f/Screenshot-2025-12-13-at-11.36.06AM.png" /&#62;




Made with&#38;nbsp;Paige Goeser (ACD), Taylor Nitta&#38;nbsp;(producer) and Meredith Ashworth (producer)Sinan Dagli (ECD), Alexander Gilbert (Teaser Director) and Man-Wai Cheung (OOH Creative Director)</description>
		
	</item>
		
		
	<item>
		<title>Tap In</title>
				
		<link>https://michaelareiner.com/Tap-In</link>

		<pubDate>Tue, 30 Dec 2025 17:51:33 +0000</pubDate>

		<dc:creator>Mike Reiner </dc:creator>

		<guid isPermaLink="true">https://michaelareiner.com/Tap-In</guid>

		<description>
	TAP IN ESPN
	


&#38;nbsp;ONCE YOU TAP IN 
YOU’RE TAPPED IN


	
	
	We brought fans to  a new ESPN, where you can tap into everything that’s a thing in sports. Narrated by NBA Today host Malika Andrews. Covered in Ad Age, “Top 5 Sports Marketing Ideas”
	






&#60;img width="750" height="422" width_o="750" height_o="422" data-src="https://freight.cargo.site/t/original/i/1b1515c62c9853548b8a66d8e3fb1b8b47a3e480dcd97cc43e5bbaa5bd684b6d/ESPN_Tap-In_Film-30_1.gif" data-mid="247858013" border="0"  src="https://freight.cargo.site/w/750/i/1b1515c62c9853548b8a66d8e3fb1b8b47a3e480dcd97cc43e5bbaa5bd684b6d/ESPN_Tap-In_Film-30_1.gif" /&#62;




	
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/29d8af12eb8898da1e7eae87d3ea793d2f292c2b137278034de2b2319a71cb78/01_TAP_IN_SPLASH_01.jpg" data-mid="242288413" border="0"  src="https://freight.cargo.site/w/1000/i/29d8af12eb8898da1e7eae87d3ea793d2f292c2b137278034de2b2319a71cb78/01_TAP_IN_SPLASH_01.jpg" /&#62;



&#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/94a45579fde9be0f5aff3e85fdc2e732f134483755bebfdb0c991a30f2bbd58b/03_SOCIAL-ARRAY.gif" data-mid="242288422" border="0"  src="https://freight.cargo.site/w/1000/i/94a45579fde9be0f5aff3e85fdc2e732f134483755bebfdb0c991a30f2bbd58b/03_SOCIAL-ARRAY.gif" /&#62;





&#60;img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/fcc368fff8456b7d0c773d0121c1ef2b270f0bca8f4d724bc2982483ca672c35/ESPN_HYPE_VIDEO_LOS-YORK-COLLAB-2.png" data-mid="242288432" border="0"  src="https://freight.cargo.site/w/960/i/fcc368fff8456b7d0c773d0121c1ef2b270f0bca8f4d724bc2982483ca672c35/ESPN_HYPE_VIDEO_LOS-YORK-COLLAB-2.png" /&#62;



&#60;img width="960" height="499" width_o="960" height_o="499" data-src="https://freight.cargo.site/t/original/i/f2a4f54dd7ade9caad16a21855009b0db5f67ac5226a6667ef432cd581f67c17/Z9B_1345.2025-01-27-14_34_14.gif" data-mid="242288423" border="0"  src="https://freight.cargo.site/w/960/i/f2a4f54dd7ade9caad16a21855009b0db5f67ac5226a6667ef432cd581f67c17/Z9B_1345.2025-01-27-14_34_14.gif" /&#62;



&#60;img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/fdb4d81252500364ff28738562e2a78aab8b84c41e25392e777b409c32e13e0a/ESPN_WEEKLY_TAP_1.2024-12-19-08_28_22.gif" data-mid="242288426" border="0"  src="https://freight.cargo.site/w/960/i/fdb4d81252500364ff28738562e2a78aab8b84c41e25392e777b409c32e13e0a/ESPN_WEEKLY_TAP_1.2024-12-19-08_28_22.gif" /&#62;
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&#60;img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/bbcb5c05b18a0d6e0775e15488ed6cc5ab6fb2e095008beb9926a35c96b230ad/ESPN_HYPE_VIDEO_LOS-YORK-COLLAB-1.png" data-mid="242288431" border="0"  src="https://freight.cargo.site/w/960/i/bbcb5c05b18a0d6e0775e15488ed6cc5ab6fb2e095008beb9926a35c96b230ad/ESPN_HYPE_VIDEO_LOS-YORK-COLLAB-1.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4f0e3a4771a68ec658190c55a4f53f1fde4cf97a86f3c2db2330a35f3915b0bb/07_COURTSIDE_01.png" data-mid="242288418" border="0"  src="https://freight.cargo.site/w/1000/i/4f0e3a4771a68ec658190c55a4f53f1fde4cf97a86f3c2db2330a35f3915b0bb/07_COURTSIDE_01.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/faa64a2116ecea6c2f807d97bb38eb9868cc065a51cd9fe9d2e9fd6459cb82f0/04_TAP_IN_ANIMATION_01.gif" data-mid="242288415" border="0"  src="https://freight.cargo.site/w/1000/i/faa64a2116ecea6c2f807d97bb38eb9868cc065a51cd9fe9d2e9fd6459cb82f0/04_TAP_IN_ANIMATION_01.gif" /&#62;


&#60;img width="1100" height="1588" width_o="1100" height_o="1588" data-src="https://freight.cargo.site/t/original/i/71b8a6c3708fef38f6e6d8a9ca70c6118889848d42da6d6ced1396274a9b365f/Screenshot-2025-03-22-at-11.15.37AM.png" data-mid="242288425" border="0"  src="https://freight.cargo.site/w/1000/i/71b8a6c3708fef38f6e6d8a9ca70c6118889848d42da6d6ced1396274a9b365f/Screenshot-2025-03-22-at-11.15.37AM.png" /&#62;

Made with Lauren Byers (ACD), Robyn Tenenbaum (CD), Sinan Dagli (ECD) and Kate Halpin (Director)&#38;nbsp;</description>
		
	</item>
		
		
	<item>
		<title>Soda Powered Car Wash </title>
				
		<link>https://michaelareiner.com/Soda-Powered-Car-Wash</link>

		<pubDate>Tue, 30 Dec 2025 17:51:35 +0000</pubDate>

		<dc:creator>Mike Reiner </dc:creator>

		<guid isPermaLink="true">https://michaelareiner.com/Soda-Powered-Car-Wash</guid>

		<description>
	SODA POWERED CAR WASH EVOLUTION FRESH
	

MADE FOR DRINKING.NOT FOR CLEANING. 

	
	Evolution Fresh makes real organic fruit soda. Other sodas use chemicals that strip rust off metal. So we found a better use than sipping on them: cleaning cars. Introducing, the Soda Powered Car Wash. For one day only in West Hollywood, hundreds of people pulled up for a special “De-Rust My Ride” deep clean, and got their $100K+ BMWs and Mercedez Benz’s cleaned with the chemicals found in Coke and Pepsi. Covered in Ad Age, LBBO, LA Magazine, Bev Net and Trend Hunter.
	



&#60;img width="622" height="351" width_o="622" height_o="351" data-src="https://freight.cargo.site/t/original/i/15ba1f95cdc86cd3523b423e9f2884713147f96a3e11cc678f55434cb366c3fa/CAR_WASH.2025-08-19-16_14_55.gif" data-mid="242288449" border="0"  src="https://freight.cargo.site/w/622/i/15ba1f95cdc86cd3523b423e9f2884713147f96a3e11cc678f55434cb366c3fa/CAR_WASH.2025-08-19-16_14_55.gif" /&#62;
&#60;img width="1400" height="1434" width_o="1400" height_o="1434" data-src="https://freight.cargo.site/t/original/i/dbcd2a58a4b586fa91bdf8e86f11897421351aef413cc86c8e7a0d6647e5fa3b/evolution-fresh-soda-powered-car-wash-image-4.png" data-mid="243898669" border="0"  src="https://freight.cargo.site/w/1000/i/dbcd2a58a4b586fa91bdf8e86f11897421351aef413cc86c8e7a0d6647e5fa3b/evolution-fresh-soda-powered-car-wash-image-4.png" /&#62;
&#60;img width="1280" height="960" width_o="1280" height_o="960" data-src="https://freight.cargo.site/t/original/i/299905a6059740e8e6571da6372975eccb65810d13798e2249fcc69ca30a9099/P1000496.JPG" data-mid="242288448" border="0"  src="https://freight.cargo.site/w/1000/i/299905a6059740e8e6571da6372975eccb65810d13798e2249fcc69ca30a9099/P1000496.JPG" /&#62;


&#60;img width="3984" height="2656" width_o="3984" height_o="2656" data-src="https://freight.cargo.site/t/original/i/8386f08f4cc8b906519fbcb10bf7701c731a95e1d40eb9d60bc7172f93735088/PF1_2853_vMblj7ER.jpeg" data-mid="242288453" border="0"  src="https://freight.cargo.site/w/1000/i/8386f08f4cc8b906519fbcb10bf7701c731a95e1d40eb9d60bc7172f93735088/PF1_2853_vMblj7ER.jpeg" /&#62;
&#60;img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/51b7641dcd647a3807ce296fa2d13cd5cb6266c6e12f140f37011736ead7cb70/09.png" data-mid="242288440" border="0"  src="https://freight.cargo.site/w/1000/i/51b7641dcd647a3807ce296fa2d13cd5cb6266c6e12f140f37011736ead7cb70/09.png" /&#62;



&#60;img width="575" height="1200" width_o="575" height_o="1200" data-src="https://freight.cargo.site/t/original/i/06a9a6c8493290a74b3aee80342413872ac117ab9dd9da0ccb8eb001858a171a/evolution-fresh-soda-powered-car-wash-social-1b.gif" data-mid="243898647" border="0"  src="https://freight.cargo.site/w/575/i/06a9a6c8493290a74b3aee80342413872ac117ab9dd9da0ccb8eb001858a171a/evolution-fresh-soda-powered-car-wash-social-1b.gif" /&#62;
&#60;img width="575" height="1200" width_o="575" height_o="1200" data-src="https://freight.cargo.site/t/original/i/2a53a702ddd63bbd73783e1e60fb47db4f4f325c21228af32e49b043fb0b1e94/evolution-fresh-soda-powered-car-wash-social-3.jpg" data-mid="243898649" border="0"  src="https://freight.cargo.site/w/575/i/2a53a702ddd63bbd73783e1e60fb47db4f4f325c21228af32e49b043fb0b1e94/evolution-fresh-soda-powered-car-wash-social-3.jpg" /&#62;
&#60;img width="575" height="1200" width_o="575" height_o="1200" data-src="https://freight.cargo.site/t/original/i/a6ece9867a8a45a754e3c37c4ef4232648c710f4caa2e3d4b69889f7ef9c98c8/evolution-fresh-soda-powered-car-wash-social-2.jpg" data-mid="243898648" border="0"  src="https://freight.cargo.site/w/575/i/a6ece9867a8a45a754e3c37c4ef4232648c710f4caa2e3d4b69889f7ef9c98c8/evolution-fresh-soda-powered-car-wash-social-2.jpg" /&#62;

&#60;img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/9013e39098e9efb74ca768eda8b904463a8deceb47e154faa838c08775e33fe0/02.png" data-mid="242288435" border="0" data-marker-id="2" src="https://freight.cargo.site/w/1000/i/9013e39098e9efb74ca768eda8b904463a8deceb47e154faa838c08775e33fe0/02.png" /&#62;

&#60;img width="2048" height="1151" width_o="2048" height_o="1151" data-src="https://freight.cargo.site/t/original/i/5635bbd84f0948117383762bee5d4c2e35e5331e698e2bf50783cac5a3c4dc1e/13.jpeg" data-mid="242288444" border="0"  src="https://freight.cargo.site/w/1000/i/5635bbd84f0948117383762bee5d4c2e35e5331e698e2bf50783cac5a3c4dc1e/13.jpeg" /&#62;


&#60;img width="5472" height="3648" width_o="5472" height_o="3648" data-src="https://freight.cargo.site/t/original/i/3a35d37227507a035b3b20bffefcb0aee30e3a7799acd4180898034b86891cf1/DSC01787.JPG" data-mid="242288454" border="0"  src="https://freight.cargo.site/w/1000/i/3a35d37227507a035b3b20bffefcb0aee30e3a7799acd4180898034b86891cf1/DSC01787.JPG" /&#62;
&#60;img width="1084" height="724" width_o="1084" height_o="724" data-src="https://freight.cargo.site/t/original/i/4227c968613576d2b531e437f104cc483ea41b287482ddb34631681a78ee014a/488C16F1-DFE8-470E-8536-34FFBC67335E_1_105_c.jpeg" data-mid="242288460" border="0"  src="https://freight.cargo.site/w/1000/i/4227c968613576d2b531e437f104cc483ea41b287482ddb34631681a78ee014a/488C16F1-DFE8-470E-8536-34FFBC67335E_1_105_c.jpeg" /&#62;
&#60;img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/f8453d5773992e58fb2ed3ff5f45b4a1816e37d957847cd3f64def6fc640a680/04.png" data-mid="242288436" border="0"  src="https://freight.cargo.site/w/1000/i/f8453d5773992e58fb2ed3ff5f45b4a1816e37d957847cd3f64def6fc640a680/04.png" /&#62;

	


Made with&#38;nbsp;Claire Hentzen (AD), Dennis Remsing (Design Director) and Sinan Dagli (ECD).&#38;nbsp;

</description>
		
	</item>
		
		
	<item>
		<title>Dream Job Promotion </title>
				
		<link>https://michaelareiner.com/Dream-Job-Promotion</link>

		<pubDate>Tue, 30 Dec 2025 17:51:38 +0000</pubDate>

		<dc:creator>Mike Reiner </dc:creator>

		<guid isPermaLink="true">https://michaelareiner.com/Dream-Job-Promotion</guid>

		<description>
	THE DREAM JOB PROMOTION PRANA

	
 


	




QUIT YOUR DAY JOB.
CHASE YOUR DREAM.

	 
	For most of us, a dream job has little to do with the 9-5. We created a contest to help one brave person quit their day job to chase their dream job.  
 Within weeks, the program earned over 50 million free impressions and coverage in Forbes,&#38;nbsp;Mashable and Outside Magazine. Our team reviewed 2,400 video applications, before landing on a unanimous winner: Queena. On prAna’s social, fans followed her journey to inspiring the masses through motivational speaking and poetry. Queena even became an official ambassador to the prAna brand.


	




	On social, we invited people to ditch boring corporate gigs and take a leap of faith on themselves.
	&#38;nbsp;



&#60;img width="3200" height="1920" width_o="3200" height_o="1920" data-src="https://freight.cargo.site/t/original/i/751702e6df57bdaf114f296050f7c8dfdc37254d19e5e22806a347e193d50303/04_Social_Comments1.png" data-mid="242288478" border="0"  src="https://freight.cargo.site/w/1000/i/751702e6df57bdaf114f296050f7c8dfdc37254d19e5e22806a347e193d50303/04_Social_Comments1.png" /&#62;


Made with Mike NG (ACD). Chris Nash (ACD) and  Jesse Dillow (ECD).
</description>
		
	</item>
		
		
	<item>
		<title>All Together </title>
				
		<link>https://michaelareiner.com/All-Together</link>

		<pubDate>Tue, 30 Dec 2025 17:51:41 +0000</pubDate>

		<dc:creator>Mike Reiner </dc:creator>

		<guid isPermaLink="true">https://michaelareiner.com/All-Together</guid>

		<description>
	ALL TOGETHER RE/MAX
	


MAKE YOURSELF A HOME


	
	
	RE/MAX needed to show home-buyers, sellers and agents they understood the value of home. Our film, All Together, was inspired by data that showed demand for multi-generational homes was through the roof. As RE/MAX’s first foray into long-form storytelling, it helped our audience connect with the brand in an even deeper way. Covered in Muse by Clio.
	

&#60;img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/04d2571268767c7ef5ac876ced5530d8484c74c595b97501f89013102b002504/01_RMX_ALL_TOGETHER_LongForm_WIP09_1.gif" data-mid="247857527" border="0"  src="https://freight.cargo.site/w/800/i/04d2571268767c7ef5ac876ced5530d8484c74c595b97501f89013102b002504/01_RMX_ALL_TOGETHER_LongForm_WIP09_1.gif" /&#62;


&#60;img width="2880" height="1610" width_o="2880" height_o="1610" data-src="https://freight.cargo.site/t/original/i/bb92f1b30c93a745bebdd2def5553fc98154a165afed724088ae330591c74b64/Screen-Shot-2021-12-01-at-2.37.11-PM.png" data-mid="242288497" border="0"  src="https://freight.cargo.site/w/1000/i/bb92f1b30c93a745bebdd2def5553fc98154a165afed724088ae330591c74b64/Screen-Shot-2021-12-01-at-2.37.11-PM.png" /&#62;
&#60;img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/644601692f66c00a3558ac2cf4538a8cb797909af0d0f78045e85e4cdd4bdaec/REMAX_2022_CASESTUDY_2_1.gif" data-mid="247857531" border="0"  src="https://freight.cargo.site/w/800/i/644601692f66c00a3558ac2cf4538a8cb797909af0d0f78045e85e4cdd4bdaec/REMAX_2022_CASESTUDY_2_1.gif" /&#62;





&#60;img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/cba2faedb7cdcef113c2a0285c066f99a14f7e95bfb4ee671a8e93190b906a93/undefined-high-1.gif" data-mid="242288498" border="0"  src="https://freight.cargo.site/w/739/i/cba2faedb7cdcef113c2a0285c066f99a14f7e95bfb4ee671a8e93190b906a93/undefined-high-1.gif" /&#62;



&#60;img width="1086" height="724" width_o="1086" height_o="724" data-src="https://freight.cargo.site/t/original/i/d83cd3732c38f032bfc456eee55d9d3a7c37f167dd7b7b0d5a7c46544c8faea2/E0C8F9C7-14B3-409E-8E6B-6F97D7A6DCA6_1_105_c.jpeg" data-mid="242288495" border="0"  src="https://freight.cargo.site/w/1000/i/d83cd3732c38f032bfc456eee55d9d3a7c37f167dd7b7b0d5a7c46544c8faea2/E0C8F9C7-14B3-409E-8E6B-6F97D7A6DCA6_1_105_c.jpeg" /&#62;
&#60;img width="1086" height="724" width_o="1086" height_o="724" data-src="https://freight.cargo.site/t/original/i/6e6b302ff8191a36e4887fc1c9ccce46c3b4708246936adaf198c27a976f786a/6162A2D4-93D3-4B61-B487-DB4B11D74081_1_105_c.jpeg" data-mid="242288496" border="0"  src="https://freight.cargo.site/w/1000/i/6e6b302ff8191a36e4887fc1c9ccce46c3b4708246936adaf198c27a976f786a/6162A2D4-93D3-4B61-B487-DB4B11D74081_1_105_c.jpeg" /&#62;

&#60;img width="1086" height="724" width_o="1086" height_o="724" data-src="https://freight.cargo.site/t/original/i/d0e9b7ab48ad00da547d3cddff4dadb97b895b65ea3fc4b005bd8ac600fb9f1d/47BFFF27-4BEB-4224-9BEB-92B60619F896_1_105_c.jpeg" data-mid="242288494" border="0"  src="https://freight.cargo.site/w/1000/i/d0e9b7ab48ad00da547d3cddff4dadb97b895b65ea3fc4b005bd8ac600fb9f1d/47BFFF27-4BEB-4224-9BEB-92B60619F896_1_105_c.jpeg" /&#62;
Made with Katie Burleson (AD), Jesse Dillow (ECD), Chris Cho (Line Producer) and Cole Webley (Director).</description>
		
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