OPERATION TASTE TEST
A first-of-its-kind blind taste test
Typically, taste tests are self reported. The only problem: People lie. Facial reactions tell another story.
So to prove which yogurt is tastiest, we built an AI that measured micro facial reactions, including: eyebrow furrow, nose crinkle and eye openness.
Then, we enlisted a leading facial analysis researcher from NYU to provide expert analysis and cast real people who had no idea what this was all for.
So to prove which yogurt is tastiest, we built an AI that measured micro facial reactions, including: eyebrow furrow, nose crinkle and eye openness.
Then, we enlisted a leading facial analysis researcher from NYU to provide expert analysis and cast real people who had no idea what this was all for.
Dr. Lawrence Reed
- Licensed Psychologist
- Clinical Professor NYU
- 2x Harvard Medical School Post Doc - noosa Taste Test Expert
Made with Andrew Crawford (ACD), Claire Hentzen (AD), Meredith Ashworth (Producer), Sinan Dagli (ECD) and Ivan Cash (Director).