noosa presents:

OPERATION TASTE TEST



There’s accounting
fortaste 

noosa knows it’s the tastiest creamiest yoghurt around. But to prove it, we created a taste test with proprietary AI and a leading licensed psychology expert from NYU.











Dr. Lawrence Reed


- Licensed Psychologist
- Clinical Professor NYU
- 2x Harvard Medical School Post Doc
- noosa Taste Test Expert  





Made with Andrew Crawford (ACD), Claire Hentzen (AD), Meredith Ashworth (Producer), Sinan Dagli (ECD) and Ivan Cash (Director).