Life-Changing Rooms

We created a life changing pop-up that embodies prAna’s adventurous spirit. Our unique pop-up activation encouraged people to ‘try on’ an unforgettable experience, instead of clothing. Plus, the event doubled as a shoot for prAna’s upcoming line of seasonal apparel turning our bold participants into models for the brand.

CREDITS
CW: Mike Reiner
ACD CW: Mike NG
ACD AD: Chris Nash
ECD: Jesse Dillow