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LIFE-CHANGING ROOMS

CLIENT:
PRANA 




Step Into Something
A Lot Less Comfortable


prAna makes clothing for positive change. So we created changing rooms where instead of just trying on clothes, you try on an awesome, unexpected life experience. You know, like being face to face with a 100 pound anacanda or tasting a fried insect.  

First, we shared cryptic content on IG stories to tease the event.  

Each of the life-changing experiences became its own spot.  








Made with Mike NG (ACD), Chris Nash (ACD) and Jesse Dillow (ECD).