IT’S OUR GAME NOW

CLIENT:
TOPPS NBA  



Grand opening teaser 


Call It A Comeback


We launched Topps first licensed NBA cards in 15+ years.

With an A-List filled teaser, a 3D Times Square Takeover and an animated campaign spot backed by DMX. Covered by Sports Illustrated, USA Today, Ad Age and Shots.



Campaign launch  


















Made with Paige Goeser (ACD), Taylor Nitta (producer) and Meredith Ashworth (producer)
Sinan Dagli (ECD), Alexander Gilbert (Teaser Director) and Man-Wai Cheung (OOH Creative Director)