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Everyone knows you can watch sports on ESPN.  We had to show the world what the next level of fandom feels like. Our campaign launched on the biggest day of regular season ball , NBA X-MAS DAY. Oh and the Warriors lost. 



 
Our hero spot, narrated by NBA host Malika Andrews.

















PRESS
Ad Age 

CREDITS
ACD: Lauren Byers 
CD: Robyn Tannenbaum
ECD: Sinan Dagli
Director: Kate Halpin