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Don’t just watch.
Tap into ESPN.



 

ESPN needed to shift brand perception from legacy broadcast network to the digital-first sports platform. We invited fans to tap in, going from watching passively to tapped into all the breaking news, culture, smoke, hits, highlights, and hot takes. 



 
Our hero spot, narrated by NBA host Malika Andrews.


Emjoji icons represent ESPN’s digital offering.
 



From the ESPN cover with Ant and JJ, to whatever Stephen A. said today,
the Tap In visual system connects everything across ESPN
 






 


Our ad shared the stage with two of the great NBA talents of all time. 👑 





PRESS
Ad Age 
Top 5 Sports Marketing Ideas to Know About 

CREDITS
ACD: Lauren Byers 
CD: Robyn Tannenbaum
ECD: Sinan Dagli
Director: Kate Halpin 
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