DO YOU HAVE BRACKETBRAIN?
CLIENT:
ESPN
DO YOU HAVE BRACKETBRAIN?
CLIENT:
ESPN
ESPN
Just what
the doctor ordered
66% of March Madness viewers have called in sick to watch the games. A phenomenon medical professionals refer to as “Bracketbrain”.
We created a pharma campaign to promote ESPN Tournament Challenge, the #1 proven treatment for Bracketbrain.
Covered by USA Today, Muse by Clio, AdWeek, AdAge.
We created a pharma campaign to promote ESPN Tournament Challenge, the #1 proven treatment for Bracketbrain.
Covered by USA Today, Muse by Clio, AdWeek, AdAge.
Records Set
We helped ESPN Tournament Challenge break the record in sign-ups.
Cuts Net ✂️
And then I won. Taking the top spot in the office pool and ranking in the top 99%.
Dr. Joe Lunardi came
in 13th place.
in 13th place.
Made with Lauren Byers (ACD), Andrew Crawford (ACD), Sinan Dagli (ECD) and Mike Bernstein (Director).