WILD PLANET

TINY BILLBOARDS

Every year, like clockwork, our resolutions fail. So we had a better idea. Make them smaller, like Wild Planet Sardines. Introducing Small Fish Resolutions. We built hand-crafted custom tiny billboards 1/64 the scale of regular-sized ones. Then we installed them in San Francisco.

I served as both writer and director of this campaign.

And like all of your favorite campaigns, we released a BTS Film showing the making of the billboards.

On Wild Planet social in peak resolution season we offered up easy to do, hard to fail resolutions. Those who did the thing and shared proof, earned free sardines.

BSSP
Mike Reiner, Co-Director/ Creative Lead
Claire Hentzen, Art Director
Amanda Chaffin, Producer
Sinan Dagli, Executive Creative Director

DIRECT MESSAGE
Stan Okumura, Co-Director
Jon Joiner, Creative Director
Ben Farber Project Manager/Producer
Eloise Turner Creative Producer
Amanda Cook, Art Director
Joel Goulet, Art Fabricator
Jimmy Bovar, Art Fabricator
Adam Murphy, Editor
Matthew Kadi, Set Photographer
Patrick Egan, Production PA

CLIENT
Clint Mickel, VP Marketing
Sue Tharanvaro, Brand Marketing Director
Dana Bush, Brand Manager