Don’t just watch.
Tap into ESPN.

ESPN needed to shift brand perception from legacy broadcast network to the digital-first sports platform. We invited fans to tap in, going from watching passively to tapped into all the breaking news, culture, smoke, hits, highlights, and hot takes.

Our hero spot, narrated by NBA host Malika Andrews.

Emjoji icons represent ESPN’s digital offering.

From the ESPN cover with Ant and JJ, to whatever Stephen A. said today,
the Tap In visual system connects everything across ESPN

Our ad shared the stage with two of the great NBA talents of all time. 👑

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CREDITS
ACD: Lauren Byers
CD: Robyn Tannenbaum
ECD: Sinan Dagli
Director: Kate Halpin

Mike Reiner is a writer