DO YOU HAVE BRACKETBRAIN?

CLIENT:
ESPN

Just what
the doctor ordered

66% of March Madness viewers have called in sick to watch the games. A phenomenon medical professionals refer to as “Bracketbrain”.

We created a pharma campaign to promote ESPN Tournament Challenge, the #1 proven treatment for Bracketbrain.

Covered by USA Today, Muse by Clio, AdWeek, AdAge.

Records Set

We helped ESPN Tournament Challenge break the record in sign-ups.

Cuts Net ✂️

And then I won. Taking the top spot in the office pool and ranking in the top 99%.

Dr. Joe Lunardi came
in 13th place.

Made with Lauren Byers (ACD), Andrew Crawford (ACD), Sinan Dagli (ECD) and Mike Bernstein (Director).

MIKE REINER