SMALL FISH RESOLUTIONS WILD PLANET

TOO SMALL
TO FAIL

Every year, like clockwork, our resolutions fail. So, inspired by Wild Planet sardines that punch above their weight in nutrition and flavor, we invited people to try a small fish resolution instead.

BTS

BSSP
Mike Reiner, Writer / Director
Claire Hentzen, Art Director
Amanda Chaffin, Producer
Sinan Dagli, Executive Creative Director

DIRECT MESSAGE
Stan Okumura, Co-Director
Jon Joiner, Creative Director
Ben Farber Project Manager/Producer
Eloise Turner Creative Producer
Amanda Cook, Art Director
Joel Goulet, Art Fabricator
Jimmy Bovar, Art Fabricator
Adam Murphy, Editor
Matthew Kadi, Set Photographer
Patrick Egan, Production PA

CLIENT
Clint Mickel, VP Marketing
Sue Tharanvaro, Brand Marketing Director
Dana Bush, Brand Manager